Inside the UFC's Digital Empire | Juan Cardenas Ep 66
🥊 15 years inside the UFC's social media machine.
Juan Cardenas shows how the UFC became the window, the voice and the first source for fans.
About this episode
UFC Senior Director of Social Media Juan Cardenas sits down with Empire Sports Alliance to unpack how digital media and fan engagement evolved, from the early days of raw internet culture and Dana White engaging directly with fans, to scaling content for millions worldwide. A sports business and social media strategy masterclass for creators, marketers and UFC fans.
Watch on YouTube: https://www.youtube.com/watch?v=UtLZ3VUgRiU
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Presented by: Elite Legacy Leagues 🏆 (www.elitelegacyleagues.com)
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